The Ultimate List of Badminton Brands

Welcome, fellow shuttle-smackers and badminton buffs! It’s time we do a deep dive into the enchanting world of badminton brands, or as I like to call it, ‘brandminton’. Badminton brands – two words that often induce a frenzied race to find the perfect racket, the speediest shuttlecock, or the most stylish grip. It’s a race we’re all too familiar with, isn’t it?

Now, I know the plethora of brands out there can feel overwhelming. But fear not! I’ve navigated this maze, battled the metaphorical dragons, and emerged victorious to share my knowledge with you. I’ve got you covered with a comprehensive, no-nonsense guide to all things badminton – well, all the brands, at least. So, buckle up as we embark on this journey together, exploring the highways and byways of badminton brands.

Stay tuned because you’re about to discover the ultimate list of badminton brands that may just serve up the perfect match for your game! Let’s dive in, shall we?


Emerging from the Land of the Rising Sun, Yonex is a Japanese badminton brand founded in 1946. Yonex is a prime player in the world of badminton, providing a plethora of products that range from rackets, shuttlecocks, grips, bags, to badminton apparel. With an iconic logo that’s instantly recognizable, Yonex has an assortment of four BWF-approved shuttlecock products including the Yonex Aerosensa AS-30, Yonex Aerosensa AS-40, Yonex Aerosensa AS-50, and Yonex Tournament F-90.

yonex badminton brands logo


Established in 1968, Victor is a Taiwanese badminton brand known for sponsoring top-tier players and international tournaments. Victor provides a diverse selection of badminton equipment to more than 60 countries. Their BWF-approved shuttlecocks include the Victor Master Ace, Victor Master No. 1, Victor Champion No. 1, and Victor Gold Champion.


Li-Ning, a Chinese badminton brand, was founded in 1989 by Olympian Li Ning. Despite being relatively new in the grand scheme of badminton brands, Li-Ning has quickly risen to prominence. Its product line includes BWF-approved shuttlecocks like the Li-Ning A+600, Li-Ning A+ 300, and Li-Ning A+ 100.


With its roots dating back to 1824, Ashaway is a U.S.-based badminton brand known for manufacturing racket strings. Though their primary focus is on strings, Ashaway also offers shuttlecocks and rackets as part of their product lineup.


Founded in 1928 in England, RSL has garnered global recognition as a badminton brand, particularly for its shuttlecocks. Their BWF-approved shuttlecocks include the RSL Classic Tourney and RSL No. 1 Tourney.


Previously known as Fleet, Felet is a Malaysian badminton brand established in 1992. Felet’s range of products includes everything from grips and rackets to shuttlecocks and stringing machines. The BWF-approved Felet No. 2002 shuttlecock is part of their repertoire.

Black Knight

Black Knight, a Canadian badminton brand, was established in 1976. This brand is particularly active in the Canadian badminton community and offers a variety of badminton gear.

FZ Forza

Based in Denmark, FZ Forza was established in 1990 and quickly became one of the leading badminton brands in the country. Their line of products includes the BWF-approved FZ Forza VIP shuttlecock.


With roots in England since 1946, Carlton specializes in badminton and table tennis equipment. Their philosophy of focusing on speed during racket development results in lightweight, balanced rackets.


Founded in 1978 in Belgium, Karakal offers a broad range of products for various racket sports. For badminton, they’re particularly known for their rackets and grips.


Apacs is a badminton brand hailing from Malaysia. It provides a wide range of badminton gear, including rackets, shoes, bags, apparel, and accessories.


ProKennex is a U.S.-based brand offering badminton products among others. They have a variety of rackets, shoes, bags, and shuttlecocks.


This German brand, Oliver, has made a name for itself in badminton. The brand’s product line includes rackets, shuttlecocks, shoes, and bags.


Founded by Indonesian badminton legend, Icuk Sugiarto, Flypower offers a range of badminton equipment, including rackets, apparel, and shoes.


An England-based brand, Dunlop, extends its product line into badminton with rackets, shuttlecocks, and accessories.


Founded in Japan in 1951, Gosen’s product line includes badminton rackets, strings, and shuttlecocks.


Though Wilson, an American brand, is well-known for various sports equipment, they also produce badminton rackets and shuttlecocks.


Austria-based Head provides an array of badminton equipment including rackets, bags, shuttlecocks, and grips.


Another Japanese brand, Mizuno, offers badminton products including shoes, apparel, and accessories.


Prince is a U.S.-based brand offering badminton rackets, shoes, and bags among their extensive product line.


Artengo, a brand under Decathlon, provides an array of badminton equipment that includes rackets, shuttlecocks, nets, and shoes.


Based in the U.K., Yehlex offers badminton rackets, shuttlecocks, strings, and grips.


Though globally recognized for their sporting apparel, Adidas also has a line of badminton rackets and shoes.


Indian brand Cosco provides badminton rackets, shuttlecocks, nets, and kits.


A Chinese brand, Kawasaki offers badminton rackets, shuttlecocks, shoes, and bags.

Hi Qua

Based in Taiwan, Hi Qua provides a range of badminton equipment including rackets, strings, and shuttlecocks.


Eagnas is a Taiwanese brand offering a wide range of badminton gear, from rackets and strings to grips and stringing machines.


Another Chinese brand, Lining offers an extensive range of badminton equipment that includes rackets, shoes, and apparel.


Based in South Korea, MMOA offers a range of badminton products that include rackets, shuttlecocks, strings, and apparel.

Yang Yang

Yang Yang, based in Singapore, provides a range of badminton equipment, including rackets, shoes, and apparel.


France-based Babolat offers badminton rackets, strings, shuttlecocks, shoes, and bags.

What to Do With this List

Phew! Well, we’ve certainly taken quite the journey through the world of badminton brands, haven’t we? From the established giants like Yonex and Victor, to the growing presence of Felet and FZ Forza, it’s clear that we badminton enthusiasts are spoilt for choice!

Each of these brands brings something unique to the court, whether it’s Li-Ning’s massive market presence, Ashaway’s American-made strings, or Karakal’s cat-inspired logo (I mean, who doesn’t love a good cat story, right?).

Remember, the brand or equipment you choose should align with your play style, comfort, and, yes, even your budget. The pricier racket doesn’t always translate into a better game, especially if you’re just starting out or enjoy playing casually.

So, go ahead, take another look at these brands, do some research, maybe even try a few out, and find the one that best suits your badminton needs. It’s all part of the fun! Because at the end of the day, it’s not just about the brand you use, but the joy you get from playing this amazing sport we all love so much.

Till our next badminton adventure, keep serving, smashing, and having a smashing time on the court!

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